If I hadn’t created RSD, none of it would have been possible… but the crazy thing is – it wasn’t always like this. Building RSD has been a long journey full of ups and downs – with many different experiences, struggles, and lessons along the way.
When I started – I had nothing… In fact, I was in debt.
“I would travel the world with no money… sleep on couches… and basically do whatever it took to push forward.”
I was raised in a very conservative Asian background.
Growing up, I always had my nose in books and my career choice was already set for me. My father expected me to work in finance as an investment banker in New York City in a big firm like Goldman Sachs.
I was in my senior year in college at the University of Wisconsin and I was celebrating my birthday with my parents at a Mexican restaurant called Chevy’s. I remember it so vividly… I was wearing this big Mexican sombrero that the restaurant made me wear for my birthday. My parents asked what I was going to do when I graduate…
I told them:
“Recently, I met this guy on the internet and he goes by the nickname Tyler Durden… and what we’re going to do is we’re going to take guys out to bars and clubs… and we’re going to pick up girls with them as their wingman… tell them exactly what to say, what to do… do demonstrations… and at the end of they day, we’ll do a debrief–maybe somewhere like Denny’s… and tell them what they did right or wrong.”
My parents looked at each other and they started laughing hysterically, they laughed so hard tears started rolling down their face! They said that was the funniest thing I have ever said. Then… they realized I was serious. Right away, they threatened that they were going to disown me – they were going to cut me out!
But that didn’t matter, I wanted to pursue my passion and build a business around it. Nothing was going to stop me. It wasn’t easy. Especially because – not only did I have no money… I was actually in debt!
This was the beginning of a long journey… Tyler and I would hustle around-the-clock to build RSD. We would scrounge up whatever money we could to travel from city to city, most of the time – we were homeless – crashing on people’s couches (or in the back of my 1997 Toyota Avalon) just to connect with other like-minded guys who were passionate about pick up.
Little by little, we built up a following of loyal fans, we nurtured it with video after video focusing on delivering MASSIVE VALUE, and eventually we saw the hustle start to pay off. It took years upon years of hard work, dedication, passion, and borderline madness to make the company into what it is today.
Today, RSD has been going strong for 14 years and counting!
We’ve outlasted every single competitor in the hyper-competitive niche of dating success training, and we’ve successfully met and exceeded all the challenges that has been thrown at us along the way.
Day after day, we continue to make massive innovations in the content we provide, and we’re always adapting and evolving regarding how we deliver our products and services.
We’ve mastered the art of teaching dating… and now…
For the first time ever, we are proud to announce that we are finally taking you BEYOND THE GAME.